The team at Adfero is walking to celebrate the life of our company's founder, Jeff Mascott.

Jeff possessed a unique blend of political experience, business savvy, communications and technology expertise. Under his leadership, Adfero has become one of the best-known communications agencies in Washington, consistently recognized for staying ahead of industry trends and regarded as a true strategic partner to its clients. Jeff’s clear vision, foresight and penchant for change resulted in agency success, growth and the creation of new opportunities for public affairs professionals, where he encouraged everyone to turn each challenge into an opportunity.

Jeff created and championed Adfero’s core values of teamwork, responsibility, learning from mistakes and respect. He focused on building a values-driven company and surrounding himself with like-minded individuals. Above all else, Jeff instilled the value of respect and ensured that each individual be treated with the dignity they deserve.

To his colleagues, friends and family, Jeff was a problem-solver. His children needed a soccer coach; he became one the next day. He realized the potential for a mission-driven strategic communications firm; he founded Adfero.

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PurpleStride is the number one way the Pancreatic Cancer Action Network raises money to fight pancreatic cancer on all fronts— through research, clinical initiatives, patient services, advocacy and nationwide volunteer support.

On Saturday, April 27th, pancreatic cancer survivors, families, caregivers, researchers and supporters will join together and walk to honor everyone affected by the disease.