STEPS TO SUCCESS

Kick off your fundraising efforts with proven best practices for successful fundraising:

1. Set your fundraising goal. We recommend a minimum goal of $200.
2. Make a donation toward your own fundraising goal.
3. Personalize your fundraising page. Striders who do this raise three times as much as those who don't.
4. Send emails through My Strider Central or the PurpleStride app. Those who do this raise twice as much as those who don't.
5. Connect your personal fundraising page on My Strider Central to Facebook. Those who do this raise $1,000, on average, compared to those who don't.
6. Take it further: Review the tools in this section and determine which will help you reach your goals between now and event day.

FUNDRAISING TOOLS

Virtual Event Fundraising Toolkit

Team Captain Guide

4 Fundraising Tips

Honor Bib

Survivor Honor Bib

Fundraising Tools in My Strider Central

After you sign up for PurpleStride, you will have access to these tools in your participant center, “My Strider Central.”

• Connect your personal fundraising page to your Facebook account with just a few clicks from "My Strider Central" to create a Facebook Fundraiser. Once connected, you can post your Facebook Fundraiser to your News Feed, share updates, track progress and collect donations. Find out how.
• Email templates are waiting for you at My Strider Central. Use our templates to ask for donations, thank your donors and more.
• Download and use our PurpleStride app to track your progress, send emails and texts to ask for donations, edit/share your story and post on Twitter and LinkedIn. Find out how.
• Turn every email into a donation opportunity! Log in to My Strider Central and add our email badge to your personal and work email accounts. Your badge will update recipients about your fundraising progress and inspire them to donate.

SOCIAL MEDIA

Connect Your Fundraiser to Facebook

Connect your "My Strider Central" fundraising page to your Facebook account for fast and easy fundraising. Once connected to Facebook, invite friends, share updates, track progress and collect donations. Find out how.

Facebook Frame

Share your PurpleStride pride! Let your friends and family know you're participating in PurpleStride to support #pancreaticcancer patients by updating your profile picture with any of our frames.

Take these easy steps and wear your support for PanCAN like a virtual badge of honor:

Shareable Graphics

Download and post social graphics to raise awareness about PurpleStride and show your friends how their donation makes a difference.

Shareable Video

People across the country are joining PanCAN to raise awareness and funds to fight pancreatic cancer at Virtual PurpleStride events. Check out creative ways they're doing it in this video, and then share it with your friends on social media.

SOCIAL MEDIA SAMPLE MESSAGING

Use any (or all!) of these sample posts on your social media channels to let your friends know how their donation makes a big impact. Follow and tag @pancan and use the hashtag #PurpleStride. Don't forget to add photos!

• Join me in the fight against #pancreaticcancer! Every dollar makes a difference and moves me closer to my fundraising goal of $XX to support patients and their families! [add link to your fundraising page]
• Your donation makes a BIG difference for #pancreaticcancer! Support my PurpleStride participation and at the same time, fund life-changing programs and services for patients and families! [add link to your fundraising page]
• It's FREE to join my #PurpleStride team! Register as a Virtual PurpleStride participant today to help me and @PanCAN raise awareness and funds for #pancreaticcancer! [add link to your fundraising page]
• I'm striding with @PanCAN to fight #pancreaticcancer! Join my #PurpleStride team for free — then kickstart your own fundraising efforts for this great cause! [add link to your fundraising personal or team page]
• Raid your piggybank and make a donation to my @PanCAN #PurpleStride team! Every single dollar makes a difference for pancreatic cancer patients. [add link to your fundraising personal or team page]
• When you donate to my #PurpleStride team, you fund free life-changing support for pancreatic cancer patients. Please make a donation — every dollar makes a difference! [add link to your fundraising personal or team page]

EMAIL TEMPLATES

Participants who send fundraising emails raise twice as much as those who don't. You can send emails easily from your participant center, "My Strider Central." Just log in and use one of the email templates to ask for support and recruit team members.

You can also copy and paste from the sample emails below into your own email. Make it personal by sharing for whom or why you're participating in PurpleStride.

Ask for Support Email

Subject: Your support matters now more than ever

Dear [Name],

As a proud supporter of the Pancreatic Cancer Action Network (PanCAN), I'm participating in PurpleStride [Event Name] to honor [insert name and/or motivation].

PurpleStride is a year-round national movement that funds life-changing programs and services for pancreatic cancer patients and their families, and it is the number one way PanCAN raises funds to fight this disease.

The need is as urgent as ever to continue the fight for my [loved one's name] and pancreatic cancer patients everywhere. This disease does not stop or slow down. And neither do we!

Even during these uncertain times, I'm continuing to take action and support PanCAN's important work to accelerate progress and improve outcomes for pancreatic cancer patients.

Please visit my personal page today at [insert link to fundraising page] to learn more about why this cause matters to me, and to make a donation. Your support, especially at a time like this, is so deeply appreciated.

Best wishes,

[Your Name]

Follow-Up Email

Subject: Join me in the fight against pancreatic cancer!

[Dear Name],

I recently sent you an email telling you about my involvement with PanCAN’s PurpleStride, the walk to end pancreatic cancer. Will you make a donation toward my PurpleStride fundraising goal? I’m working to change the pancreatic cancer statistics.

Pancreatic cancer is the world’s toughest cancer. It’s the third leading cause of cancer-related death in the U.S., killing more people each year than breast cancer.

PurpleStride is a year round national movement that funds life-changing programs and services for pancreatic cancer patients and their families, and it is the number one way PanCAN raises funds to fight this disease.

Every dollar makes a difference, and pancreatic cancer patients need us now more than ever before.

[Insert your personal page link]

Thank you!

[Your Name]

Team Recruitment Email

Subject: There's Room on My PurpleStride Team for You

[Dear Name],

I started a team for PanCAN’s PurpleStride, and I would love for you to be part of it. You can sign up and participate from wherever you are.

PurpleStride is a year-round national movement that funds life-changing programs and services for pancreatic cancer patients and their families, and it is the number one way PanCAN raises funds to fight this disease.

Our PurpleStride participation makes all the difference, and every dollar counts as we work together to improve pancreatic cancer patients’ lives.

Thank you for your support, by either joining my team or making a donation toward my fundraising goal.

Thank you!

[Your Name]

Team Member Thank You Email

Subject Line: Thanks for being on [Team Name]

Dear [TEAMMATE NAME],

Thank you for joining [TEAM NAME] for PanCAN’s PurpleStride [LOCATION] this year!

It was amazing to experience the fighting spirit of the purple crowd that took over [LOCATION]. I hope that PurpleStride was an inspiring day for you and that you'll join us again next year.

Let's celebrate the success of our team! We are having a team party on [MEETING DATE/TIME] at [LOCATION] for [DINNER, DRINKS, ETC]. Please let me know if you can make it!

Thanks again for your hard work you made a big difference for patients through your support.

Best,

[YOUR NAME]

Encouragement Email

Subject Line: Challenge: Accepted

Hi [TEAM NAME],

I cannot thank you all enough for your purple passion! We are only [NUMBER OF DAYS] days away from PanCAN’s PurpleStride, which means it's time to start planning your purple sparkle spirit outfit for event day.

[TEAM NAME] Update: [NUMBER OF PARTICIPANTS] and $[AMOUNT RAISED]! We are still [PERCENTAGE AWAY FROM GOAL] away from our goal of $[GOAL AMOUNT], so we can't stop now! Try out some of the sample text messages and Facebook posts available on the PurpleStride app to make fundraising quick and easy!

Today's Challenge: Send out an email to at least 5 people inviting them to participate in PurpleStride. The first person to forward me all their sent email and emails will win a $5 gift card to [Smoothie/Coffee Shop]!

Best of luck!

Your captain,

[YOUR NAME]

Thank You Email

Subject: Your support matters

Dear [Name],

Thank you for joining me in the fight against pancreatic cancer.

Your support means so much to me and the thousands of families affected by this disease each year. Thanks to your donation, PanCAN will keep changing patients’ lives with free, personalized resources and services to help them navigate next steps.

We can’t do this without you. The pancreatic cancer community needs you. You are an inspiration in our fight to improve outcomes for patients and their families.

Thank you,

[Your Name]

Donor Thank You Email

Subject: Thank You for Supporting Me

Dear [Name],

Thank you for supporting my participation in PanCAN’s PurpleStride with your donation.

Because of your gift, pancreatic cancer patients can continue to receive free, life-changing one-on-one support and resources and also know that research progress will continue.

If you’re interested in joining me as a PurpleStride participant, please let me know!

Thank you again for your donation! If you’d like to learn more about how PanCAN changes patients’ lives, visit www.pancan.org.

[YOUR NAME]

FUNDRAISING IDEAS

There are lots of ways to raise funds for the fight against pancreatic cancer. Here are a few of our favorite ones — they are tried and true and other PurpleStride fundraisers have had success reaching their goals using them! The sky is the limit though — you may want to get even more creative. Have fun and let us know what you did!

• Ask friends to donate to your PurpleStride fundraising goal instead of giving you a birthday or holiday gift.
• Ask your favorite restaurant to donate 20% of the takeout order sales for the night to your fundraising efforts.
• Do you knit scarves, sew pillows, paint or make candles in your downtime? Sell your crafts on sites like Etsy and donate the income.
• Ask your employer to offer casual dress or a half-day off for employees who join your team or donate.
• Use your skills to virtually teach friends. Skilled at cooking? Host a virtual cooking class and ask for a $10 donation. Love yoga? Teach a group yoga class and ask for a $10 donation from everyone.
• Host a game night and charge friends $5 to play.
• Consider a chili cook-off, ice cream social or bake sale. Charge an entry fee if you're doing a contest, or just charge for the treats!
• Hide treats in your community and send friends on a scavenger hunt adventure — charge a $5 fee for entry.
• From dodgeball to volleyball to golf, consider hosting a sports tourney.
• Set up a lemonade or hot cocoa stand.
• Host an exercise class challenge. Include your yoga, Zumba or spin class in your efforts.
• Host a talent show or dance marathon and show off your skills in exchange for donations.

Ask family and friends to donate using these simple ideas and you’ll raise $200 fast:

• Get 8 people to “sponsor” you for $25 each.
• Ask 10 coworkers to contribute at least $10 and ask your employer to match their donations.
• Post on Facebook challenging 40 people (or more!) to give up their coffee drink for a day and instead donate $5 to pancreatic cancer research. Go to "My Strider Central" to start your Facebook Fundraiser today.

How your company can support employees fundraising efforts:

• Match employees' fundraising dollars.
• Give prizes to the individual and/or team that raises the most money.
• Recognize team captains and top fundraisers online and in the office. Provide space for team meetings.
• Ask company leadership to participate with employees — great for visibility and morale!
• Promote the event on company bulletin boards and in newsletters.

Host a fundraising event:

• You can apply what you raise to your PurpleStride individual fundraising page, team fundraising page or the event overall.
• Help your team meet its goal.
• A great way to get friends and family together (even if virtually) and fundraise any time of the year.
• Questions about how to get started? Contact corporaterelations@pancan.org.

PURPLE GEAR

Get purple-ready for PurpleStride. From hats and bandanas to boas and water bottles, Shop Purple for all your event day (and everyday!) needs. Show your purple pride and raise awareness about pancreatic cancer at the same time.

Shop purple